Aseon (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable privacy laws.
1. Data Controller, Data Subject, and Key Definitions
The data controller responsible for your personal data is:
AseonAmsterdam, Netherlands
Key definitions under the GDPR:
- Data Controller: The organization that determines the purposes and means of processing personal data. In this case, Aseon.
- Data Subject: The individual whose personal data is processed. This is you, typically when you represent your company and submit information through our forms or services.
- Personal Data: Any information relating to an identified or identifiable person.
- Processing: Any action on personal data, such as collecting, storing, analyzing, sharing, or deleting.
- Processor: A third-party service provider that processes personal data only on our instructions.
2. Data We Collect
To deliver our SEO/AEO/GEO services, we must request and process certain information from you. Without this data, we cannot properly analyze, report, or optimize your online presence. We collect this information so that we can:
- Identify and understand your business.
- Tailor our strategies to your needs.
- Provide reports on your visibility in search and AI systems.
- Communicate effectively with you.
The personal data we collect through our forms includes:
| Data Category | Examples | Purpose / Reason |
|---|---|---|
| Company name | e.g., “ABC Consulting” | Identify your business in reports and analysis. |
| Location | City, country | Context for relevant regions and markets. |
| Website URL | e.g., www.example.com |
Analyze your website and optimize how it appears. |
| Website language | e.g., English, Dutch | Ensure reports and optimizations match language context. |
| Description of services/product | Short description of what you offer | Refine analysis and tailor optimization to your industry. |
| Email address | e.g., user@example.com |
Communicate with you and deliver reports/updates. |
We may also collect technical and behavioral data when you use our website (see Section 3).
3. How We Collect Your Data
- Direct submission: When you complete our website form, contact us via email, or provide information in additional request forms.
- Website interaction: We use cookies and similar technologies to understand how visitors use our website, including:
- Pages viewed and time spent;
- Device, browser, and IP address information;
- Interaction with forms or features.
- Additional communications: If you reach out via chat, social media, or other channels, we may collect the personal data you provide.
These methods help us deliver, improve, and secure our services.
4. Purpose and Legal Basis for Processing
- Optimization for search & AI
Using your data to analyze and improve your presence in search and AI-driven systems.
Legal basis: Contract (Art. 6(1)(b) GDPR). - Reporting
Generating reports about your visibility and performance, potentially using third-party LLM platforms.
Legal basis: Contract (Art. 6(1)(b) GDPR). - Communication & project management
Responding to inquiries and providing updates.
Legal basis: Legitimate interest (Art. 6(1)(f)) and Contract (Art. 6(1)(b)). - Improvement & development
Using aggregated insights to enhance our strategies.
Legal basis: Legitimate interest (Art. 6(1)(f)). - Compliance
Meeting tax, accounting, or legal obligations.
Legal basis: Legal obligation (Art. 6(1)(c)).
5. Processors and Third Parties
To provide our services, we rely on processors and may share data with third parties where necessary.
Processors (acting on our instructions):
- Cloud hosting and infrastructure providers;
- Analytics and tracking providers;
- LLM/API platforms used to generate reports;
- Email and communication tools.
Each processor is contractually bound to comply with GDPR via Data Processing Agreements (DPAs).
Third parties (independent controllers in specific cases):
- Legal authorities if required by law;
- Professional advisors for compliance and risk management;
- Business partners in mergers, acquisitions, or restructuring.
We never sell your personal data.
6. International Transfers and AI Model Use
We may use third-party large language models (LLMs) or AI APIs to provide ranking and visibility reports. In such cases:
- Only the minimum necessary data is shared;
- We assess providers’ data protection measures and agreements;
- Processing is subject to those providers’ privacy terms;
- We review compliance before allowing processing of your data.
7. Data Retention
We retain your data only as long as necessary for the purposes described or as required by law. Once no longer needed, your data is securely deleted. Note that data processed by third-party AI/LLM models may be subject to their retention policies.
8. Your Data Protection Rights
Under GDPR you can:
- Access your personal data;
- Rectify inaccurate data;
- Erase data (“right to be forgotten”) where applicable;
- Restrict processing in certain cases;
- Object to processing based on legitimate interests;
- Data portability in a machine-readable format;
- Withdraw consent where processing is based on consent;
- Lodge a complaint with your supervisory authority.
To exercise these rights, contact us via our contact page.
9. Cookies & Tracking
We use cookies and similar technologies to measure performance, improve functionality and deliver insights. You can manage cookies in your browser; disabling them may affect site functionality.
10. Security
We implement technical and organizational safeguards (encryption, access control, monitoring). For AI/analytics processing we evaluate risks (e.g., DPIA where appropriate). No system is completely secure.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be published on this page with a new effective date.
12. Contact Us
Questions about this policy or your rights? Please contact us via our contact page.